Table of Contents
Introduction
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). The higher a website ranks on SERPs, the more likely it is to attract organic (non-paid) traffic from search engine users. SEO involves a combination of strategies, techniques, and tactics aimed at enhancing a website’s relevance, authority, and usability, making it more appealing to both search engines and users.
On-Page SEO
Content
High-quality, relevant, and informative content is crucial. Content should be well-written, engaging, and provide value to the reader.
Keywords
Keywords are the terms and phrases that people enter into search engines. Effective keyword research helps you understand what your target audience is searching for.
Meta Tags
These include the title tag and meta description. The title tag is a crucial on-page SEO element, and the meta description can influence click-through rates.
URL Structure
URLs should be clean and include keywords to provide a clear idea of the page’s content.
Headings (H1, H2, H3, etc.)
Proper use of headings helps search engines understand the structure and importance of content on the page.
Internal Linking
Linking to other relevant pages on your site helps search engines crawl your site more effectively and provides additional context to the content.
